A Gentle Warning To All Webmasters About RSS

RSS is fast becoming an obsession for me. I didn’t
plan for it to be that way. It just happened.

I have been interested in RSS for a couple of years now
but it was only around this time last year that I started
taking a serious look at this little syndication standard
that’s changing how we communicate on the web. Really
Simple Syndication. Simple phrase but it changes everything.

I figured what better way to get to know a subject than to
write about it. Going through the vast resources of the Internet,
blogs, forums, ebooks to collect what information I needed for
my ebook and articles. The Internet is one huge storehouse of
knowledge that more than supplied me with enough material to
write a hundred articles.

Coming from a fine art background, I also knew the only way
to really learn about a subject was ‘hands on’ experience.
So at the same time I started to really implement RSS tactics
on my own sites to get ‘first-hand’ evidence to prove or back
up my articles and writing. I concentrated on website RSS
techniques that worked with the major Search Engines; starting
my own blogs and RSS feeds to enhance my sites and manipulating
the search engines, feeding the spiders with very legit content
to build targeted traffic to any keyword or market sector I
wanted to promote.

Experiences that have opened my eyes wider than they have been
since kindergarten and RSS is still surprising me at every turn.
Only after I had started researching and writing about RSS did
it dawn on me that I had no idea just how Big a Player RSS is
becoming and will become in the very near future. The impact
will be felt in all areas of the web.

At the beginning of last year I wrote a simple article,
10 Reasons to Put RSS On Your Site. In that article
I stated that this year would be the Breakout Year for RSS…
the year RSS would finally enter the mainstream.

Since that article, during this year, there have been many
developments for RSS. Some of the major ones:

Google Blog Search Which now opens up the whole area of blog
content and feeds to the one search engine that counts. Google
also finally embraced RSS despite its major investment in the
other syndication standard — Atom. Google bought Blogger.com
a while back which promotes the Atom feed.

Microsoft’s Longhorn Statement The next version of Windows will
have RSS. This will open up RSS to the mass market. This will put
RSS center stage for computer and Internet users.

Google Sitemaps This XML powered system lets you update and
quickly index your site’s pages in Google.

Podcasting The enormous popularity of sending audio files or
podcasting is opening up a whole new audience for RSS.

Media RSS This will permit the syndication of all types of media,
including video and TV programs through RSS, further opening up RSS
to becoming a broadcasting system for the Internet.

RSS Search MSN, as well as other search engines, makes it possible to
search RSS feeds for the information we need.

Mozilla Firefox Browser This RSS powered browser with its ‘Live
Bookmarks’ is proving very popular with surfers. It also proves you
really don’t have to know a thing about RSS to enjoy its benefits
— it can be seamlessly integrated into the background or operating
system with the end-users oblivious to even the existence of RSS.

Commercial RSS Then there is the whole potential of RSS ads and
advertising which would commercialize RSS and bring it into play by
large corporations who are mainly interested in the bottom line.

Not to mention all those orange XML or RSS buttons popping up on
website after website. RSS is taking on a life of its own, gaining in
popularity and growing in strength. RSS is becoming a force that
has to be reckon with by every webmaster.

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