Online Marketing Management: A Growing Niche Every Business Owner Needs

Marketing is the most important functions performed in business outside of product creation and, even sales. Without marketing, there are no sales, and to be honest, with great marketing you can sell almost anything. Case in point: Plastic Dog Poop. Enough said! Therefore, if you really want to make your mark on the world in business it’s imperative to focus on marketing. It can be a huge job though. That’s where you come in.

Whether you’re currently working as a social media marketing manager, a virtual assistant, or another online services business, knowing the ins and outs of online marketing can help add a new dimension of service to your business model. It might even set you on a more successful path. Online Marketing Management is a growing niche that every business owner needs regardless if they have a bricks and mortar business or a completely online business.

As an Online Marketing Manager (OMM) you’ll develop strategies and tactics with your clients that help them increase their sales via appropriate audience targeting, affiliate marketing, paid search, organic search and more. You’ll use your copywriting skills, editing skills, and organizing knowledge to increase your clients’ sales exponentially.

You probably already have some of the skills needed to be an OMM:

  • Search Engine Optimization (SEO)
  • Social Media Marketing
  • Email Marketing
  • Content Marketing
  • Copywriting
  • Graphic Design
  • Online Marketing
  • Public Relations
  • Online Research & Analytics
  • Online Event Coordination

As an OMM you’ll assist with and implement end-to-end testing, optimizing, organizing and planning of all Internet marketing strategy and tactics. As an independent contractor you can do everything yourself from A to Z or better yet, learn to outsource much of the work so that you’re managing a team of professionals to handle all of the various functions needed to be an OMM.

It takes a lot of coordination, organization and skill to be a successful OMM. You’ll organize and plan with sales staff, creative staff and even tech support. You’ll plan and execute the online marketing strategies and tactics that you and your clients develop. You’ll be the most loved contractor because what you do as a certified OMM actually means something. The results of your work will show up via an excellent return on investment.

Do a quick search on jobs for Online Marketing Managers via Google Search and you’ll see that this is an in demand career. With the right skills and credentials you’ll be full of clients in no time.

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