Let me ask you three questions to get you thinking. Does your website offer an RSS feed? Are you promoting your feed effectively? Are you seeing an increase in profits as a result of offering a feed to your visitors?
I’m going to outline several actionable steps you can take to promote your RSS feed both internally on your own website and externally on other websites. Then I’m going to show you a couple of effective programs to generate more profits using your RSS feed. Read what I have to say carefully, and then act on the information. I guarantee you can take it to the bank! I’m not just reiterating what others have said before. I actually acted and performed on my own websites everything I’m about to tell you and the results are awesome.
Promoting your RSS feed effectively requires a two prong approach. Start with examining your own website. Educate your visitors about the benefits of using your feed first. Then focus on external promotion second.
The average visitor won’t understand what RSS is about, why it would benefit them to use it or how it even works. So there’s no point in slapping up the little RSS Syndication logo on your website, linking it to your feed file and hoping people will subscribe. The simple fact is that they won’t. You need to spend some time building a page on your website that briefly explains to your visitors what RSS is about and then show them how to use your feed.
What’s next? External feed promotion. There are lots of websites that accept RSS feed submissions. I’m not going to drop a large list of sites into this article but I have put together a large list of them here: [http://www.profitgazette.com/rss-submission-list.php] Visit that page when you’re ready to submit your RSS feed. I personally submitted my feed to each of those sites and took a brand new website which I own from zero traffic to consistently maintaining an average of 80 unique visitors per day in two weeks from the date of submissions. So that really is a powerful submission list.
Now that you’ve educated your visitors on how to use your RSS feeds and are well into promoting your feed externally, what about optimizing your feed for the major search engines? Yes I said optimize. Did you know that you can optimize your feed to effectively garner traffic from MSN and Yahoo? Here’s how. Do some proper keyword research using WordTracker just like you would when performing a regular SEO campaign. Identify your top 3 key phrases and use them when you write the title and description of your feed inside your RSS file. The search engines will pick up on this and in conjunction with the items inside your RSS file they will rank you accordingly, providing you with an additional stream of traffic you never had before. To alert MSN and Yahoo to the presence of your RSS feed just visit http://my.msn.com and http://my.yahoo.com and add your feed to each page. That’s all there is too it.